Cookie policy
1. WHAT ARE COOKIES?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to supply information to the website's owners.
When you first visit www.brokenplanet.com (the "Site"), you will see a banner stating: "Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies." By clicking "Accept All," you consent to the use of cookies as described in this policy.
2. WHO PLACES COOKIES?
Cookies on our Site may be set by us ("first-party cookies") or by third-party services that we use to operate and improve our Site ("third-party cookies"). Our Site is hosted on Shopify, which sets its own cookies to enable core e-commerce functionality.
3. TYPES OF COOKIES WE USE
We use the following categories of cookies on our Site:
3.1 Strictly Necessary Cookies
These cookies are essential for the Site to function. They enable core features such as page navigation, access to secure areas, and shopping cart functionality. Without these cookies, the Site cannot operate properly. They do not require your consent under UK law (PECR).
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _shopify_s | Shopify | Manages session data for the online store | First | 30 min |
| _shopify_y | Shopify | Persistent session identifier for analytics | First | 1 year |
| cart | Shopify | Stores shopping cart contents | First | 2 weeks |
| cart_ts | Shopify | Timestamp for the shopping cart | First | 2 weeks |
| cart_sig | Shopify | Shopping cart signature for integrity | First | 2 weeks |
| secure_customer_sig | Shopify | Used for secure customer login | First | 1 year |
| storefront_digest | Shopify | Verifies password-protected storefronts | First | Session |
3.2 Performance & Analytics Cookies
These cookies collect anonymous information about how visitors use our Site, such as which pages are visited most often and whether visitors encounter error messages. The data is aggregated and used to improve how the Site works.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Distinguishes unique visitors via Google Analytics | Third | 2 years | |
| _ga_* | Maintains session state in Google Analytics 4 | Third | 2 years | |
| _gid | Distinguishes users for analytics within a 24-hour window | Third | 24 hours | |
| _gat | Throttles request rate to Google Analytics | Third | 1 min | |
| _shopify_sa_t | Shopify | Shopify analytics relating to referral marketing | First | 30 min |
| _shopify_sa_p | Shopify | Shopify analytics relating to referral marketing | First | 30 min |
3.3 Functionality Cookies
These cookies allow the Site to remember choices you make (such as your preferred language or region) and provide enhanced, personalised features.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| localization | Shopify | Stores your selected country/region and currency | First | 1 year |
| _shopify_country | Shopify | Stores country selection for localised content | First | Session |
| cookie_consent | Site | Remembers your cookie consent preference | First | 1 year |
| signup_modal_dismissed | Site | Remembers that you closed the signup modal so it is not shown again | First | 1 week |
| bp_region | Site | Stores your detected or selected region (e.g. EU or UK) for localised content and pricing | First | 1 year |
| bp_country_code | Site | Stores your detected or selected country code for region-specific product availability | First | 1 year |
3.4 Marketing & Targeting Cookies
These cookies record what you do on our Site — such as the pages you visit, the filters you use to browse, the products you view, the items you add to your bag and when you go to checkout — and link that activity to your marketing profile so we can send you relevant emails and measure how our advertising performs. They are only set if you accept marketing cookies, and we delete them if you later withdraw that consent. If you accept marketing cookies part-way through a visit, the products you viewed and the items you added to your bag earlier in that same visit are included: they are held in your browser's memory until you make a choice, and are discarded if you decline.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| __kla_id | Klaviyo | Identifies your browser so the pages you visit, the products you view and the items you add to your bag can be linked to your marketing profile | First | Up to 400 days |
Klaviyo also uses your browser's own storage rather than cookies for two things (see section 5): a record of this activity, held until it can be linked to your profile, and an identifier recognising you when you arrive from one of our marketing emails. Both are deleted when you withdraw marketing consent.
4. HOW TO MANAGE AND DELETE COOKIES
You can control and manage cookies in several ways. Please note that removing or blocking cookies may impact your experience on our Site and some features may no longer function as intended.
4.1 Browser Settings
Most web browsers allow you to manage cookies through their settings. You can typically find these options in the "Preferences", "Privacy", or "Security" section of your browser. Common browsers:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies
4.2 Opt-Out of Analytics
You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout)
5. SIMILAR TECHNOLOGIES
In addition to cookies, we may use similar technologies such as:
- Pixel tags / web beacons: Small, invisible images embedded in emails or web pages that allow us to track whether an email has been opened or a page visited.
- Local storage: Used by some features to store data locally in your browser (e.g. the contents of your bag, or that you have already subscribed to our newsletter). Where you have accepted marketing cookies, it is also used to hold a temporary record of the pages you have visited and the products you have viewed or added to your bag until that activity can be linked to your marketing profile. Most of this data does not expire automatically, but it can be cleared through your browser settings, and the marketing record is deleted as soon as you withdraw marketing consent.
- Session storage: Cleared automatically when you close the tab. Where you have accepted marketing cookies, our email provider Klaviyo stores an identifier here ("_kx") when you arrive on the Site from one of our marketing emails, so your visit can be recognised. It is deleted as soon as you withdraw marketing consent.
6. LEGAL BASIS FOR COOKIES
Under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR:
- Strictly necessary cookies: do not require consent and are placed automatically when you use our Site.
- All other cookies (analytics, functionality and marketing): are placed based on your consent, which you provide by clicking "Accept All" on our cookie banner or by enabling the relevant category in our cookie preferences panel. You may withdraw your consent at any time by reopening that panel from the "Cookie settings" button at the top of this page and turning the category off, or by clearing cookies through your browser settings.
7. CHANGES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
8. CONTACT US
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Broken Planet Market LtdEmail: support@brokenplanet.com
Website: www.brokenplanet.com
For more information about your data protection rights, please refer to our Privacy Policy or contact the UK Information Commissioner's Office (ICO) at www.ico.org.uk.